We live in a visual world. The beautiful thing about visuals is that they show your clients what you’re referring to instead of just telling them. Integrating audio-visual content in your marketing campaigns will help you differentiate your business from the rest of the competition.
SO WHY DO YOU NEED A VIDEO AND NOT JUST TEXT AND PHOTOGRAPHS?
Motion picture has been around for quite a while now, but it’s only in the past couple of years that it has created a huge buzz. Video advertising is gaining a vital place in the marketing plans of companies to connect with consumers, engage with them and finally, to convert them into paying customers!
According to Syndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent.
EASY ON THE EYE AND THE BRAIN
There’s no shortage of content out there in the digital world. People are overloaded with information that they cannot process. Videos are a breath of fresh air in a world of information overload. It is easier for the brain to process visual content amidst a sea of text. Creating an impact through videos is therefore that much easier.
Users are more likely to share and re-share video than other forms of content. It is a great tool for businesses and professionals to showcase their vision, expertise, products, services, company news and announcements for maximum outreach.
Videos have a direct impact on search results. It is common knowledge that rich media, which includes videos, is favored by search engine algorithms. To top it up, the fact that Google owns YouTube also plays a role in video’s increased popularity.
Google has been constantly adjusting its algorithm to give its users a meaningful experience while searching. To satisfy user intent, they show a variety of results, and not just exact keyword matches. As a result, search results now prominently feature videos among top results.
KILLS MANY BIRDS WITH ONE STONE
Whichever stage of the customer funnel you are targeting, videos help. The objectives of educating, entertaining, inspiring or increasing brand awareness can all be achieved through videos.
More and more people today educate themselves through product reviews and blog updates before making a purchase decision.
Animoto’s research says that 96 percent of consumers find videos helpful when they are making purchase decisions online. Moreover, 58 percent of them consider companies that produce videos to be more trustworthy.
Videos drive traffic and engagement, they convey information better than other types of content and promote trust in the brand and its products.
Little wonder then, that video is becoming a critical component of every company’s marketing